Delivery apps like Swiggy Instamart, Zepto, Blinkit have completely transformed how India shops things today. What started as a quick solution for forgotten essentials has now become a key part of home cooking, snacking, and lifestyle shopping. Amid this, Swiggy Instamart’s latest report, “How India Instamarted 2025”, also highlights on this aspect.
The report that Swiggy Instamart released on Monday, December 22, reveals that in 2025, Indians went all-in on Instamart, buying everything from milk and smartphones to gold and condoms. It was not just for quick emergency shopping. People used the app for daily needs, festive gifts, and even non-grocery items.
Instamart’s 2025 report shows huge orders, from a small Rs 10 purchase in Bengaluru to a massive Rs 4.3 lakh cart in Hyderabad that included iPhones. The top spender of the year spent over Rs 22 lakh, buying everything from iPhones and gold coins to air fryers and everyday items like milk, eggs, ice cream, and Tic Tacs and all the items were delivered in just 10 minutes.
The report added that India ordered milk like never before. More than 4 packets per second were sold. Paneer outsold cheese by over half, and for breakfast, butter and spreads were more popular than cheese. Surprisingly, the most ordered “device” for late-night snacks was not a smartphone, but masala-flavoured chips, topping orders in 9 of the 10 biggest cities.
“Even breakfast stayed loyal to its roots: for every 10 cheese orders, about 9 went to butter and spreads, proving that nothing beats a good old desi toast-topping. And 2025’s hottest “device”? Not a smartphone. A potato. Masala-flavoured chips claimed the #1 spot for late-night orders in 9 of the top 10 cities,” the press release stated.
Here’s look at some of the amazing records from the Swiggy Instamart 2025 report
Curry leaves, dahi, eggs, milk, and bananas dominated repeat orders across India. One man in Kochi placed 368 orders of curry leaves, practically one for every day of the year, the company stated.
1 in every 127 orders in Instamart included a condom, with September standing out as a peak month for condom purchases on Instamart, with a 24 % surge in orders.
A single account in Chennai placed 228 separate condom orders totalling Rs 1,06,398.
Bengaluru became the tipping capital as one man offered Rs 68,600 in just tips.
An account in Bengaluru paired Rs 1.7 lakh iPhone with a Rs 178 lime soda in the same cart.
An account in Mumbai spent Rs 16.3 lakh on Red Bull Sugar Free, while other one in Hyderabad spent Rs 31,240 on roses.
Moreover, one person in Bengaluru spent Rs 4,36,153 on just noodles.
A single Chennai user pampered their pets with Rs 2.41 lakh on pet products.
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