Ride-hailing service provider Rapido is set to roll out its new fleet of ‘Pink Rapido’ bikes in Karnataka. The bikes will be driven entirely by women, for women. The company is planning to launch the service by the end of this year. Founded in 2015, Rapido operates as a bike taxi aggregator. The service include auto rickshaw and taxicab hailing, parcel delivery, and others.
The announcement was made by company’s co-founder, Pavan Guntupalli. He revealed the plan while replying to a question at the ‘Global Investment Summit’ on Friday. He stated that the company wants to provide create 25,000 job opportunities for women by introducing ‘Pink Rapido’ service.
What’s Special About The Initiative
ANI quoted Guntupalli who said, “Our goal is to provide 25,000 job opportunities for women by introducing women captains on Rapido bikes. If a woman can safely travel with an unknown driver, reaching her destination with ease, it can be considered our success.”
He further emphasised that the initiative apart from creating jobs, aims to offer women a safe and and empowering work environment.
“We have implemented several safety measures to ensure a secure ride experience. Even women without advanced education or skills are finding opportunities in nearby towns, which is a matter of pride for us. Around 35 per cent of our workforce comes from smaller cities and towns,” added.
Guntupalli also shared advice for aspiring entrepreneurs: “One individual can spark change, but together, we can create a transformative revolutionary shift. Keep moving forward and the doors of opportunity will keep opening.”
