New Delhi: The poster war is prooving risky for the Indian National Congress as the digital payment company PhonePe has rasied objection over “unauthorised use” of its logo for the latter’s political campaign in Madhya Pradesh.

“PhonePe objects to the unauthorized usage of its brand logo, by any third party, be it political or non-political. We are not associated with any political campaign or party,” worte the firm in a Twitter post.

“The PhonePe logo is a registered trademark of our company and any unauthorized use of PhonePe’s intellectual property rights will invite legal action. We humbly request @INCMP to remove the posters and banners featuring our brand logo and colour,” it added. 

In a latest episode of the poster war with Bharatiya Janata Party (BJP), pamphlets having MP Chief Minister Shivraj Singh Chouhan on it were pasted in Gwalior, which is also a hometown of BJP leader and Union Cabinet Minister Jyotiraditya Scindia.

Madhya Pradesh is preparing for the Assembly elections are due this year.

Meanwhile, state Home Minister Narottam responded to the scenario and said that the government would take action if PhonePe lodges a complaint.

“Congress is playing dirty politics to hide its internal conflict. Congress workers were seen putting up posters in Chhindwara, Gwalior, Narsinghpur, Bhopal and other places.
CCTV footage revealed that Congress workers have put up these objectionable posters,” said Narottam Mishra.

However, the Madhya Pradesh Polcie has already filed a complaint againts unidentified person regrading putting up the posters.

The PhonePe logo is a registered trademark of our company and any unauthorized use of PhonePe’s intellectual property rights will invite legal action. We humbly request @INCMP to remove the posters and banners featuring our brand logo and colour 🙏.

— PhonePe (@PhonePe) June 26, 2023

Madhya Pradesh | | 'PhonePe CM' posters featuring CM Shivraj Singh Chouhan pasted on the walls near Gwalior railway station

A BJP worker has given a complaint that his party is being defamed and based on that a case has been registered against an unknown person and investigation… pic.twitter.com/SOxzrFfFbM

— ANI MP/CG/Rajasthan (@ANI_MP_CG_RJ) June 29, 2023