The farmers serve as the basic life force of India because they provide all essential food to the nation. Through their persistent labor farmers provide our meals but they endure financial instability and receive inadequate resources and low market prices. Patanjali created a special program to enhance farmer welfare which now serves rural areas as an inspirational model throughout India. The combination of organic farming and contract farming and local product promotion under Patanjali made thousands of farmers become self-sufficient. Patanjali's business activities serve as the foundation for a fresh era where Indian agriculture together with its farmers will receive proper respect and development.
Empowering Farmers With Patanjali's Rural Initiatives
Patanjali Ayurveda functions as both a leading brand and an economic force that strengthens rural farm production and farm revenue. Patanjali executes several farming-related programs and initiatives to benefit farmers along with farming conditions. Farmers benefit from organic agriculture practices through appropriate pricing of their goods along with receiving environmental protection benefits from their farming approaches. The improving economic situation in villages generates new job possibilities along with it.
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A Blessing For Farmers: Patanjali’s Products And Farming Efforts
The manufacturing divisions of Patanjali Ayurveda use products from high-quality grains along with spices and medicinal herbs at Patanjali Foods and Divya Pharmacy. Their sourcing process depends on partnership contracts with farmers that enable farmers to obtain stable income from selling their produce. The Divya Yog Mandir Trust and Patanjali Yog Peeth collaborate in cultivating medicinal plants that are presently disappearing from the market. Through its policies Patanjali supports farmers to use organic fertilizers and natural pesticides which help them escape chemical product dangers.
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Patanjali’s Farmer Prosperity Program Offers New Opportunities
PORI launched its "Patanjali Farmer Prosperity Program" to provide training that educates farmers about benefits of organic agriculture and demonstrates new farming technologies. The program targets three objectives which include boosting farmer income while teaching sustainable farming procedures and sustainable agricultural practices. NSDC together with the Agriculture Skill Council of India provide support to this program through practical training that allows farmers to use advanced farming technologies for self-sufficiency.
Boosting Local Economy And Advancing 'Atmanirbhar Bharat'
Patanjali is a completely 'Made in India' brand that manufactures its products using Indian raw materials and sells them domestically. These affordable products are accessible to the common people, boosting the local market as well. The company’s franchise model offers people the opportunity to start their own businesses, promoting self-reliance. Additionally, Patanjali provides opportunities for Indian scientists and researchers to work at its research and development (R&D) centers. Overall, Patanjali is playing a significant role in supporting farmers, local economies, and contributing to the development of India, thus making a key contribution to the vision of an 'Atmanirbhar Bharat' (Self-Reliant India).