Rasna Founder Dies: The popular beverage Rasna’s original chairman, Areez Pirojshaw Khambatta, died in Ahmedabad from a cardiac arrest, the firm announced on Monday.
The 85-year-old industrialist died on November 19 after a protracted illness.
His father, Phiroja Khambatta, established a little business decades ago, which Areez expanded into the largest concentrate manufacturer in the world, with operations in over 60 nations.
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He is survived by his wife Persis, children Piruz, Delna, and Ruzan, as well as by his granddaughters Arzeen, Arzad, Avan, Areez, Firoza, and Arnavaz and his daughter-in-law Binaisha.
In the 1970s, he invented reasonably priced Rasna soft drink packets as an alternative to more expensive soft drink goods. In the nation, 1.8 million retail establishments sell it.
The “I love you Rasna” campaign from the brand’s heyday in the 1980s and 1990s still has a strong memory for Rasna, which is currently the largest maker of mild drinks in the world. 32 glasses of soft drinks may be made from a box of Rs 5 Rasna for around 15 paise each.
Rasna has nine manufacturing facilities, a robust distribution network in India that includes 26 depots, 200 super stockists, 5,000 stockists, and 900 salespeople who service 1.6 million outlets.
Rasna has received numerous honours over the years, including the esteemed Superior Taste Award 2008 presented by The International Taste and Quality Institute, the Monde Selection Award, the Master Brand The World Brand Congress Award, and the ITQI superior taste and quality award. Belgium also won the Cannes Lions London festival.
Rasna Founder Dies
Areez Khambatta handed the reins of the unlisted company to his son Piruz Khambatta, who is currently the Group chairman, a few years ago.
“Areez Khambatta has contributed immensely to Indian industry, business, and most importantly societal development through social service,” the Rasna Group said in the statement.
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A statement issued by the Rasna Group read: “With profound sorrow and grief, we announce the sad passing away of Areez Khambatta – the founder chairman of Rasna Group, chairman of Areez Khambatta Benevolent Trust and Rasna Foundation – to his heavenly abode on November 19, 2022.”
Former World Alliance of Parsi Irani Zarthostis Chairman Khambatta (WAPIZ). He was also the Federation of Parsi Zoroastrian Anjumans of India’s vice president and the former president of the Ahmedabad Parsi Panchayat.
Khambatta, who has received the Paschimi Star, Samarseva, and Sangram medals as well as the President of India’s Home Guard and Civil Defence Medal, was also given the National Citizen’s Award for his excellent contributions to business.
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