EaseMyTrip, an online travel solutions provider based in New Delhi, has initiated the #ChaloLakshadweep campaign to promote tourism in the region. Founded in 2008 by Nishant Pitti, Rikant Pitti, and Prashant Pitti, EaseMyTrip aims to boost travel to Lakshadweep through this campaign.

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On January 4, Prashant Pitti, one of the co-founders, expressed his enthusiasm for the pristine beauty of Lakshadweep. In his post, he stated, “Water & beaches of Lakshadweep are as good as Maldives/Seychelles. We at @EaseMyTrip will come up with crazy special-offers to promote this pristine destination that our PM @narendramodi has recently visited!” This signals the company’s commitment to supporting and promoting Lakshadweep as a desirable tourist destination, especially in light of Prime Minister Narendra Modi’s visit to the region.

#ChaloLakshadweep

Water & beaches of Lakshadweep are as good as Maldives/Seychelles

We at @EaseMyTrip will come up with crazy special-offers to promote this pristine destination that our PM @narendramodi has recently visited! pic.twitter.com/T2ZTd52TOt

— Prashant Pitti (@ppitti) January 4, 2024

Amidst the ongoing tension between India and the Maldives, the hashtag #BoycottMaldives gained popularity on social media, leading to reports of Indian tourists canceling their planned vacations to the island nation.

The controversy was fueled by the suspension of three Maldivian deputy ministers by the government on Sunday. These ministers faced backlash for posting derogatory remarks against Prime Minister Modi on social media. In response, India strongly raised the issue with the Maldivian government. The controversy escalated further as top opposition leaders in the island nation criticized the ruling establishment over the matter.

The suspended deputy ministers, Malsha Shareef, Mariyam Shiuna, and Abdulla Mahzoom Majid from the youth ministry, were reported to have criticized Modi for his posts on a certain platform (referred to as ‘X’), suggesting that it was an attempt to promote Lakshadweep as an alternative tourist destination to the Maldives.

The situation unfolded concurrently with President Dr. Mohamed Muizzu’s week-long visit to China, adding a geopolitical dimension to the controversy. The developments highlight the impact of social media in shaping public opinion and the interconnected nature of political and diplomatic events in the digital age.

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