In November, Palestine will be making history at the Miss Universe ramp. The 27-year-old-Ayoub, who was first crowned Miss Palestine in 2022. According to her, “I carry the voice of a people who refuse to be silenced.” But the war that followed put a damper on her dreams. Tens of thousands of people were killed before her eyes. Nadeen never even thought about participating in the Miss World contest during that bloodshed. This represents a major step in the international acknowledgement of Palestine, occurring amidst heightened global focus on the region. The Miss Universe Organisation (MUO) confirmed her participation in the 74th Miss Universe pageant scheduled for November 21, 2025, in Bangkok, Thailand, where she will compete alongside contestants from over 130 nations.
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The Miss Universe Organisation (MUO) expressed its pride in welcoming Nadeen Ayoub, describing her as a distinguished advocate and model from Palestine. The organisation said she embodies its mission of promoting diversity, cultural exchange, and women’s empowerment.
Who Is Nadeen Ayoub?
Nadeen Ayoub has had an impressive journey. She won the Miss Palestine title in 2022. In the same year, she competed in Miss Earth and became a top-five finalist, the first from Palestine to do so. She is originally from Ramallah and also lives part-time in Dubai and Jordan’s Amman. With a degree in literature and psychology, Nadeen is a certified wellness and nutrition coach. She founded Olive Green Academy, which works to promote sustainability.
Beyond her pageant career, Nadeen Ayoub works with Sayidat Falasteen, a philanthropic initiative focused on empowering Palestinian women. The organisation highlights their stories and achievements, showcasing its contributions both within Palestine and in the wider diaspora.
Why It Matters
On October 7, 2023, Hamas launched an attack on Israel, killing 1,200 people and abducting 251. In response, Israel carried out a large counteroffensive in Gaza. According to Gaza’s Health Ministry, as reported by The Associated Press, more than 62,000 people have been killed, and around 156,230 others have been wounded.
Part of Nadeen Ayoub’s mission is to challenge stereotypes about Palestinians and to empower women and children. Her message of hope comes amid serious concerns about the humanitarian situation in Gaza, including fears of potential starvation among civilians. She will compete alongside contestants from over 130 countries and territories, including Israel, which is represented by Melanie Shiraz.
