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Shaadi.Com Founder Anupam Mittal’s ‘DowrAI’ Video Sparks Accusations of Dowry Promotion

Sharing his sarcastic DowrAI video on dowry, Anupam Mittal gave a twist to SRK's iconic dialogue from Om Shanti Om.

Anupam Mittal
Anupam Mittal

On May 29, Anupam Mittal, founder of Shaadi.com and judge on Shark Tank India, posted a video on his Instagram page about his company’s special AI feature to calculate dowry. According to the website, DowrAI is India’s first dowry calculator that knows how much a person is worth in today’s marriage market.

In his post, he wrote, ‘Ek chutki sindoor ki keemat ab tum bhi jaano Ramesh babu.’ Mittal explains in the video that earlier dowry calculation was simple but nowadays many factors like income, and SIPs are taken into consideration. , mobile phone brands, and either honeymoon in Maldives or Lakshadweep. Does the founder of Shaadi.com promote dowry?

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A post shared by Anupam Mittal (@anupammittal.me)

If you want to know the value of your dowry, enter details such as age, occupation, monthly salary, education, residence, and country. ‘Motaiset Calculator’ is a satirical tool designed to estimate a person’s ‘wedges.’ After clicking the Calculate Now button, users will get important information about dowry deaths reported in India in the last 10 years.

Also Read: Anant Ambani And Radhika Merchant’s Wedding Card Revealed: Date, Venue, Dress Code, And More Detail

It continues to ask: ‘Before you calculate your value, ask yourself, what is his life worth?’ The dowry is handed over. Be part of the changes.

Initially, when Mittal posted the video on Instagram, people insulted him because they thought he was promoting dowry. Later, however, netizens praised his initiative. The video, released on May 29, has garnered more than 22,000 likes.

One user wrote: ‘Why advertise a dowry? Are you serious?’

Why advertise a dowry? I can’t tell if it’s a joke or serious”

‘Very attractive marketing to make a difference’

‘It’s Dow-some’

‘Great initiative ‘

‘This is a great step to end the dowry culture…great marketing by the way’

‘I have a moment… Nice to talk about it. It’s true, it’s scary, and it has to change

‘I salute you, man! It’s amazing how you can open people’s eyes. Do great things… You have many blessings from many families in India.’

Also Read: WATCH: UP Policeman Performs Lifesaving 45-Minute CPR On Unconscious Monkey

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