Renowned Bollywood actor Sanjay Dutt ventured into the liquor industry last year with his alcohol brand, The Glenwalk Scotch Whisky. In less than a year, The Glenwalk has emerged as a significant player in the Indian whiskey market, gaining recognition for its quality and competitive pricing.
Bollywood Star Sanjay Dutt Debuts The Glenwalk Scotch Whisky—Sanjay Dutt, who starred in action films in the 1980s and 1990s and is known for films like “ Rocky ” and other Bollywood classics like “ Agneepath, ” is venturing … https://t.co/tjpQJYNCTv pic.twitter.com/C5QjWzs79z
— India Inc. (@IndiaMub) June 30, 2023
Sanjay Dutt Fetching Big Bucks
Co-founded by Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Neeraj Singh of the Cartel Bros team, the brand has quickly earned favor among whiskey enthusiasts.
Surpassing expectations, The Glenwalk sold an impressive 120,000 bottles within just four months of its launch, capturing an 18% market share in Maharashtra within the initial three months. With ambitious plans to sell 2.8 million bottles in the upcoming fiscal year, the brand’s rapid success highlights the increasing demand for premium yet affordable Scotch whisky in India.
To cater to diverse consumer preferences, The Glenwalk has introduced festive edition packs and expanded its product line. Priced between Rs 1,550 and Rs 1,600 per bottle, The Glenwalk offers consumers a luxurious Scotch whisky experience at an accessible price point.
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