Amazon MX Player has dropped the promo for its highly anticipated unscripted reality series Rise & Fall, and it teases an explosive mix of strategy, drama, and raw emotions. Produced by Banijay Asia, the show is hosted by Ashneer Grover and promises to keep viewers hooked with unexpected twists and intense rivalries.
When & Where to Watch
The 42 day game begins September 6, 2025, with new episodes streaming free daily on Amazon MX Player on mobile, Connected TVs, the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme.
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Watch the promo below:
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Format: Rulers vs Workers
The show divides its 16 contestants into two starkly contrasting worlds:
- Rulers - living in luxury in a penthouse.
- Workers - surviving in a bare basics basement.
With the tagline “16 contestants. Two worlds. One ultimate power struggle,” the show is all about changing alliances, broken trust, and unexpected twists where those at the bottom can rise and those at the top can fall.
Confirmed Celebrity Contestants So Far:
The promo has confirmed a few big names already, including Arjun Bijlani, Dhanashree Verma, Kubbra Sait, and Kiku Sharda. The rest of the contestant line-up is still under wraps.
Makers Speak
Amogh Dusad, Head of Content, Amazon MX Player, “At Amazon MX Player, we’ve always strived to bring bold, disruptive formats that resonate with India’s diverse audiences. The show is a powerful social experiment that mirrors the real-world stark contrast between the powerful and powerless. It’s high-stakes, unpredictable, and emotionally charged. And with Ashneer Grover at the helm, viewers can expect an unfiltered, thoroughly entertaining experience that is both uniquely Indian and universally relatable."
Deepak Dhar, Founder & Group CEO, Banijay Asia & Endemol Shine India, “Rise & Fall is not just another reality show, it’s a bold social experiment that challenges power and privilege. With a diverse mix of celebrity contestants, shifting dynamics, and unpredictable human behavior, the format promises unmatched drama and intensity. And with Ashneer Grover leading the charge, the show will push the boundaries of unscripted entertainment, offering viewers a refreshing new lens on reality television."