Bhool Chuk Maaf, starring Rajkummar Rao and Wamiqa Gabbi, was supposed to release in theatres on May 9 but the makers decided to release it directly on OTT. According to the production house Maddock Films, this decision was taken in the light of recent situation and the heightened security drills across the country. As per report by Pinkvilla, PVRInox has sent a legal notice to Maddock Films and Pen Marudhar after the makers opted for direct OTT release.
An insider told the publication, “They are not liable to answer anyone. Cinema halls in Jodhpur, and Punjab are shut, whereas the cinema halls in cities like Delhi are non-operational in the night shows. With the cancellation of IPL, it was a no-brainer for the producers to delay the release of Bhool Chuk Maaf. Since the KDM’s were already loaded all across the globe, there was a possibility of piracy too, which pushed the makers to go for a direct-to-digital release without much of a delay.”
“What if Maddock held back on the release for a month, but a lapse in security leads to the leak of content? Eventually, the investment in Bhool Chuk Maaf is made by Maddock, and PVRInox have no stake to be a part of decision-making process,” insider reportedly added.
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Meanwhile, a source from PVRInox was quoted as saying, “It is highly unfortunate that a project promoted on this scale was pulled without any formal communication. As India’s leading theatrical platform, we invest heavily in campaigns in good faith and expect our content partners to uphold basic standards of professionalism. The film has taken a direct to digital release due to poor advance.”
Bhool Chuk Maaf will focus on a man, who is eager to marry his girlfriend and kickstarts his wedding ceremonies with the Haldi ritual. However, he soon realises that he is stuck in a time loop as he wakes up on his Haldi ceremony again and again. Bhool Chuk Maaf also stars Sanjay Mishra, Seema Bhargava Pahwa, Zakir Hussain Raghubir Yadav, Ishtiyak Khan, Anubha Fateh Puria, Jay Thakkar and Pragati Mishra in the pivotal roles.
