‘Pushpa 2’ will soon arrive in theatres after a series of delays. Starring Allu Arjun in the lead role, the movie’s pan-India promotion is scheduled to kickstart on November 5, exactly one month before its release. The movie has created a lot of excitement among the audience ever since its announcement. Thus, the makers of ‘Pushpa 2’ will go all out to promote the film. Take a look at the five promotion strategies that the makers of ‘Pushpa 2’ will implement.
The promotional strategy has been divided into five stages:
1. Release of character posters on social media.
2. Mega trailer launch event in Mumbai, attended by pan-India journalists.
3. On-ground promotion events in Chennai, Mumbai, Delhi, Hubli, Kochi, and Patna.
4. Interviews with lead actors Allu Arjun, Rashmika Mandanna, and director Sukumar.
5. Pre-release event in Telugu states.
A significant budget has been allocated for the promotional activities to create a never-seen-before buzz around ‘Pushpa 2’.
Bookings for Pushpa 2’s premiere shows in the US have already begun, receiving an overwhelming response.
At a recent promotional press meet in Hyderabad, Mythri Movies producer Ravi Shankar revealed that ‘Pushpa 2’ has already earned ₹425 crore through non-theatrical business and is expected to reach ₹1000 crore with theatrical rights. According to industry sources, the movie has sold its theatrical rights for ₹600 crore.
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The decision to hold a big promotional event in Patna, along with major cities, also shows the popularity of Allu Arjun. Production house Mythri Movies aims to strengthen the craze of ‘Pushpa 2’ in the Hindi heartland.
