The Malayalam super-hero(ine) film Lokah has set the box office on fire. It has already earned Rs 200 crores worldwide; not bad at all for a film that was budgeted at Rs 35 crores. By the end of this month, Lokah is expected to earn Rs 300 crores, making this the most successful Malayalam film of all time.
Producer Dulquer Salmaan is a very happy man. Unlike many other producers who believe they owe their team nothing after having paid their stipulated remunerations, Dulquer has decided to share the Lokah profits with his cast and crew.
Although Dulquer doesn’t want to tomtom his generosity, a source from the team informed me, “Dulquer was not able to pay any of the actors or technicians their market price. They all worked at a token remuneration, or for free, for the love of cinema and Dulquer, not necessarily in that order. Now it is time for Dulquer to share the profits with the entire team. He is not doing anyone a favour. He feels this is the way the business of cinema should work.”
