By Subhash K Jha
After the game-changing success of Saiyaara, its producers Yash Raj Films have resolved not to expose the actors excessively in pre-release publicity events. The two superstars Hrithik Roshan and NTR Jr of Yash Raj Films’ War 2 which opens on 14 August won’t be out on public platforms for promotional events.
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Hence NTR Jr has taken his visibility before and during the release of War 2 in his own hands. A source close to the development informs, “Tarak has taken charge of his own media coverage, as he felt that the producers of War 2 have their own marketing strategy. His team is exploring various avenues.”
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This is not the first time NTR Jr has done his own promotion separate from the parent project. During and after the release of Rajamouli’s RRR, NTR paid in multi-crores to be featured in the international media. And no harm in that.