Several Bollywood celebrities, such as Priyanka Chopra, Anil Kapoor, Shah Rukh Khan, Deepika Padukone, Aishwarya Rai Bachchan, and Anil Kapoor, have gained global recognition in their careers. Now, the remarkable Bollywood journey of one actor has become the subject of a case study in the United Kingdom.
The National Award-winning actor Ayushmann Khurrana is the focus of a case study conducted by the prominent London-based behavioral insights company, Canvas8. The study, titled ‘How actor Ayushmann Khurrana brings advocacy to Bollywood,’ delves into the impact of Brand Ayushmann Khurrana within India and among Indians. It extensively explores how the actor connects with his fellow countrymen, highlighting his status as the most relatable and socially conscious personality in India.
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In an industry characterized by formulaic films, Ayushmann Khurrana’s ascent to Bollywood stardom outlined in the case study is truly extraordinary. A pivotal element of Khurrana’s trajectory is his inclination towards accepting ‘risky’ film roles. Noteworthy instances include his portrayal of a cross-gender actor in the Dream Girl series, a male gynecologist student in Doctor G, and a conventional sperm donor in Vicky Donor. His willingness to embrace roles that others may have rejected or not even contemplated has been a distinctive feature of his career.
Khurrana’s acclaim has been on a consistent rise, earning him recognition as one of Time Magazine’s 100 most influential people globally in 2020. His advocacy for child rights with UNICEF further garnered him the Time 100 Impact Award in 2023. In addition to these achievements, he has amassed numerous film accolades over his 11-year career, attributing his success to the profound societal resonance of the characters he portrays.
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