NewJeans, the popular female kpop group, and their agency ADOR have been hitting the headlines due to controversies between both the parties. The group accused HYBE and ADOR of mental distress, mistreatment, poor working condition, media manipulation and much more. As a result, NewJeans conducted an emergency press conference and announced their departure from ADOR. However, their agency released a statement and claimed that their departure is invalid. Read what both the parties said and why NewJeans want to leave ADOR here:
Why NewJeans Wants To Leave ADOR:
NewJeans members, in the press conference, claimed that ADOR does not want to protect them and it would be a waste of time for them to be associated with their agency. The statement reads, “The reason we are leaving ADOR is very simple, and I think the reporters here who know our situation are also all very aware. NewJeans is an artist of ADOR, and ADOR is obligated to protect NewJeans. It is the most basic obligation that an agency has. ADOR does not have the will or ability to protect NewJeans. If we remain here, it will be a waste of our time, and our mental distress will continue. More than anything, there is nothing that we can gain in terms of our work, so the five of us think that there is no reason at all for us to remain at ADOR.”
Hanni also accused the agency of mistreating them and other staffs. She said, “We have faced mistreatment not just toward us but also toward our staff, countless preventions and contradictions, deliberate miscommunication, and manipulation regarding multiple areas. [It is] a company that no longer has any sincerity in the art of music that is created, is rather fixated on appearing like a well-working company despite only having thoughts about making money, and does not have any conscience about the negative effect they create through their non-authentic means. This is not the type of work ethic we respect nor want to be a part of, and to continue working under a company with no intention of protecting NewJeans would only do us harm.”
What ADOR Said After NewJeans’ Announcement:
ADOR said that the contract between them and NewJeans will remain valid despite the group announcing its departure. The statement reads, “This is an announcement from ADOR. We regret that a press conference to announce the termination of exclusive contract was planned and conducted even before receiving a response to the certification of contents and without sufficient review. ADOR, as a party of the exclusive contracts, has not violated the contracts, and claiming that trust has been unilaterally broken does not constitute grounds for termination. The exclusive contracts between ADOR and the NewJeans members remain valid. Therefore, we expect them to continue their scheduled activities ahead together with ADOR as they have until now. We have requested several meetings with the artists, but they were not carried out. We hope that even now, we can open our hearts and have sincere conversations together. ADOR will do our best to support NewJeans in their activities and help them grow further as global artists.”