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Kirti Kulhari Opens Up On Taapsee Pannu’s PR Strategy During ‘Pink’; Says ‘It Became Her Film’

Kirti Kulhari talked about how she realised the hierarchy in the film industry for the first time during the promotions of Pink.

Kirti Kulhari gained popularity in the industry after her stellar performance in the 2016 movie Pink. In a recent interview with Fever FM, she talked about how she realised the hierarchy in the film industry for the first time during the promotions of Pink and shared Pink became Taapsee Pannu’s film. Directed bt Shoojit Sircar, the movie also stars Amitabh Bachchan in the lead role.

When Pink happened, for me, there was never a thought, ‘Who is big or small’ in terms of their status in the industry. I was like it is a story of three girls. That’s how I saw it. I came from a space where I believed ‘We are all actors. We are all together’. But Pink made me feel a lot of ‘big star-small star’ treatment. The people around you make you feel that way.”

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“I saw the trailer was mainly filled with Taapsee and Mr Bachchan. That was first jhatka for me because I know what I have done in the film. Shoojit was like, ‘Don’t worry about it, let the film come out.’ I never do PR. I believe my work will be eventually seen. However, during the promotions, the PR machinery happened for Taapsee because she came after Mr Bachchan (in terms of hierarchy) in that film. Eventually, it became her film and she became the Pink girl in terms of positioning and I saw that happening in front of me. This was the first shocker for me because I couldn’t understand this.”

Kriti added that she was shook as her PR game was ‘zero’. Talking about her equation with Taapasee, she added, “I think from her side, she didn’t notice this. She has been nice to me but that whole PR game, I took it a little personally.”

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On the work front, Kirti was recently seen in Badass Ravi Kumar with Himesh Reshammiya.

First published on: Feb 20, 2025 11:02 AM IST


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