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‘I Only Endorse What I Believe In…’ Kartik Aaryan Turns Down Fairness Cream And Pan Masala Ads

During the promotion of 'Chandu Champion,' Kartik Aaryan disclosed that he has ceased endorsing fairness creams and pan masala due to his personal convictions.

Edited By : News24 Desk | Updated: Jun 9, 2024 09:35 IST
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Kartik Aaryan
Kartik Aaryan

Kartik Aaryan is presently occupied with promoting his film ‘Chandu Champion.’ In a recent media interaction, Kartik discussed his stance on brand endorsements.

He previously appeared in ads for fairness creams but has since ceased endorsing them and chose not to renew his contract. Kartik explained, ‘Renewing it would have been wrong.’ Additionally, the actor has turned down offers to advertise pan masala brands.

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Kartik expressed his views
In an interview with The Lallantop, Kartik mentioned, ‘A while back, I did an advertisement for a face cream, but then I stopped. I wasn’t really convinced. I didn’t renew the contract because I felt it was wrong.’

It’s worth noting that following the film ‘Sonu Ke Titu Ki Sweety,’ Kartik Aaryan endorsed a fairness cream in 2018. This ad promoted the notion that men can be fair-skinned. After facing public backlash, the company changed the name of their cream, and Kartik also decided to part ways with them.

In the same interview, Kartik Aaryan also discussed pan masala advertisements. He mentioned, ‘I have received multiple offers to endorse pan masala. Several brands reached out to me, but I turned them down. I don’t connect with these products personally, so why should I promote them to my audience? I aim to avoid endorsing things I don’t believe are right.’

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When asked about other actors doing such ads, Kartik responded, ‘I can’t comment on their choices; it might be suitable for them, but it isn’t for me.’

First published on: Jun 09, 2024 09:35 AM IST

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