The box office performances of ‘Emergency’ and ‘Azaad’ have shown underwhelming results, with both films experiencing significant drops in collections by their fourth day.
Kangana Ranaut’s ‘Emergency,’ which explores India’s political history during the 1975-1977 Emergency period, had a modest opening of Rs. 2.5 crore. The film gained momentum over the weekend, reaching a three-day total of Rs. 10.35 crore. However, Monday brought a sharp decline in collections, earning Rs. 1 crore, resulting in a cumulative total of Rs. 11.35 crore.
Azaad: A Slow Start For The Period Drama
‘Azaad,’ featuring debutants Rasha Thadani and Aaman Devgan, struggled to establish itself at the box office. Starting with Rs. 1.5 crore on Friday, it saw minor fluctuations over the weekend, accumulating Rs. 4.55 crore in three days. Monday’s collection dropped significantly to Rs. 0.53 crore, bringing the four-day total to Rs. 5.08 crore.
Day-Wise Box Office Collection
| Day | Emergency (Rs. Cr) | Azaad (Rs. Cr) |
|---|---|---|
| Day 1 (Friday) | 2.50 | 1.50 |
| Day 2 (Saturday) | 3.60 | 1.30 |
| Day 3 (Sunday) | 4.25 | 1.75 |
| Day 4 (Monday) | 1.00 | 0.53 |
| Total | 11.35 | 5.08 |
Comparative Analysis
‘Emergency’ leads over ‘Azaad’ in total collections, but both films have seen sharp declines in audience turnout by the fourth day. While ‘Emergency’ faced additional hurdles like a ban in Punjab, ‘Azaad’ is struggling to attract significant attention despite its historical narrative.
Both films have a window to recover in the coming days, with no major releases scheduled soon. Strategic promotional efforts and positive word-of-mouth will be crucial in stabilizing their box office performances.
