War 2, directed by Ayan Mukerji featuring Jr NTR and Hrithik Roshan in the lead, is Yash Raj Films’ big spectacle releasing in August.
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After the surprise success of Yash Raj’s Saiyaara, the production house has decided to change its promotional strategy for War 2.
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NTRJr won’t be promoting the film extensively as per prior plan. Neither will Hrithik.
A source in the know informs me, “Saiyaara proves there is no need for widespread promotion for a film to do well. Hence for their next release, War 2 the two principal stars won’t promote the film outside their home territory: NTR in Hyderabad and Hrithik in Mumbai. The product will do most of the talking when released on 14 August.”
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