Salman Khan has approached the Delhi High Court seeking protection of his personality and publicity rights. In recent months, several well-known actors have received relief from the High Court regarding the protection of their personality and publicity rights. Following this, Salman Khan has filed his petition. The case is scheduled for a hearing on December 11th.
What is the protection of personality-publicity rights?
Celebrities are approaching the court to protect their personality and publicity rights. Their petitions state that their names, voices, mannerisms, and identity are being infringed upon, and they demand a ban on these practices. This includes AI-created deepfake photos and videos, as well as counterfeit goods, misleading advertisements, false brand endorsements, and the creation of social media profiles on platforms like YouTube, Facebook, Instagram, X (formerly Twitter), and e-commerce websites.
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Many celebrities claim this constitutes an abuse of their personality rights. Salman Khan is also seeking protection of his personality and publicity rights.
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These actors also approached the court
Several Bollywood actors have already approached the court regarding their personality and publicity rights. These include singer Asha Bhosle, actors Sunil Shetty and Akshay Kumar. The court has already issued its verdict on several petitions filed by celebrities.
Salman Khan's upcoming film
On the film front, Salman Khan will be seen in "Battle of Galwan," which also stars Chitrangada Singh. The film will be released next year. It will depict the story of a clash between Indian and Chinese soldiers, in which several soldiers were martyred. Salman Khan also has "Tiger vs. Pathan," which also stars Shah Rukh Khan, in the pipeline. However, there are currently no further details available.