Piyush Pandey, the man behind the advertisements of Fevicol, Cadbury and more, passed away at 70. As per report, he was suffering from an infection. He worked in the advertising industry for around four decades and the Chief Creative Officer Worldwide and Executive Chairman India of Ogilvy.
Several celebrities and politicial leaders paid heartfelt tributes and remembered his contribution to the advertising agency.
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Minister of Finance and Corporate Affairs Nirmala Sitharaman wrote on X, "Saddened to hear of the passing of Shri Piyush Pandey. A titan and legend of Indian advertising, he transformed communication by bringing everyday idioms, earthy humor, and genuine warmth into it. Have had opportunities to interact with him on various occasions. Heartfelt condolences to his family, friends, and the entire creative fraternity. His legacy will continue to inspire generations."
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Filmmaker Hansal Mehta remembered Piyush Pandey and wrote, "Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey."
Union Minister of Commerce & Industry Piyush Goyal wrote, "Truly at a loss for words to express my sadness at the demise of Padma Shri Piyush Pandey. A phenomenon in the world of advertising, his creative genius redefined storytelling, giving us unforgettable and timeless narratives. To me, he was a friend whose brilliance shone through his authenticity, warmth, and wit. I will always cherish our engaging interactions. He leaves behind a deep void that will be hard to fill. My deepest condolences to his family, friends, and admirers. Om Shanti!"
Piyush Pandey was also honoured with the Padma Shri award in 2016.