Adipurush OTT Release: The eagerly awaited film ‘Adipurush,’ starring Prabhas and Kriti Sanon, made its digital debut on June 16. While the film didn’t make a remarkable impact at the box office, discussions regarding its OTT release had been ongoing. Fans were eager to know when the film would be available for streaming. The filmmakers have now pleasantly surprised fans by announcing a dual OTT release, marking a significant development in the film’s distribution.
Simultaneous Release on Two Leading Platforms
Amidst the anticipation surrounding ‘Adipurush’s’ digital premiere, the makers had cleverly maintained suspense around the release date. The suspense has been lifted with an exciting revelation: the film is now available for streaming on both Netflix and Amazon Prime Video.
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Dual Platform Release Strategy
In an unusual move, ‘Adipurush’ has been launched on two different OTT platforms for a specific reason. This approach allows viewers to watch the film in South Indian languages on Amazon Prime Video, catering to a wider linguistic audience. Additionally, the film’s Hindi version has been made available on Netflix, enhancing accessibility for viewers.
Adipurush and Its Controversies
‘Adipurush’ had been embroiled in controversies leading up to its release on June 16. The film features Prabhas, Kriti Sanon, and Saif Ali Khan in pivotal roles and is helmed by director Om Raut. Despite the controversies, the film’s dual OTT release signifies a strategic and innovative distribution strategy, aiming to reach a diverse set of audiences.
