Mount Abu: While speaking at the inaugural session of a media conference, Professor Sanjay Dwivedi, Director General of the Indian Institute of Mass Communication, Delhi, emphasised the importance of media following the path of truth and firmly exposing social evils.

The conference is organised by the Media Wing of Prajapita Brahmakumaris Ishwariya Vishwavidyalaya with assistance from the RERF every four years at Gyan Sarovar Mount Abu.

Prof Sanjay Dwivedi said that the principles of journalism in the pre-Independence era must be kept in mind while we carry out our responsibilities in the development of the nation.

“We should uphold our obligation to defend society’s fundamental rights by prioritising the public interest,” he continued.

Bapu Gandhi’s three precepts were given a new form by Prof. Dwivedi as he discussed the difficulties associated with the expansion of social media. He claimed that if we follow the rule of “don’t type bad, don’t like bad, and don’t share bad,” social media will naturally improve.

Simoni, who travelled from Chandigarh, did a welcome dance, followed by a Ganesh Vandana by performers from the Nrityangan Dance Academy in Kharagpur. The lamps were ignited by the dignitaries to signify the official inauguration.

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Our goal is to improve the world by transforming ourselves, according to BK Shantanu, National Coordinator Media Wing, in his opening remarks. We think that many issues are instantly fixed when one pursues a spiritual path. Values-based media can be a significant force for global change.

Social media has taken over every home in India, according to Amit Wadhwani, Co-founder and Director of Buffering Media Tech Mumbai, but social media is unavailable to half of the people in China.

“Viewers now anticipate entertaining content due to news presentations on news networks. There are numerous local-level publications that are sprouting that have up to 90% paid news, which confuses people. News networks are dominated by political content. But we think that the media’s magical power should be put to good use.”

According to Dr Dhruba Jyoti Pati, Director of India Today Mass Communication Institute Noda, during the Corona pandemic time, the media did a fantastic job of serving as a conduit between the population and the government. Print media should continue to play a critical role in the advancement of democracy despite the difficulties presented by digital media.

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Sangram Singh, an international wrestler and Bollywood actor, stated that by taking the positive road, the media can play a significant role in a country’s development. BK Karuna Bhai, the chair of the media wing, and Dr Nirmala Didi, the joint administrative head of the Brahma Kumaris, gave blessings and well wishes. BK Sheilu spoke and guided the meditation as well.

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