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Trapped in scam? AI-based deepfake’s evolving ‘deception techniques’

Noida Police's awareness campaign addresses the AI-driven tactics of online fraudsters. A look into AI-based manipulation defense strategies.

Edited By : Mayank Kasyap | Updated: Aug 20, 2023 18:56 IST
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Screengrab of the video showing representation of AI-based deep web deception. ()
Screengrab of the video showing representation of AI-based deep web deception. ()

Noida: Uttar Pradesh Police has taken a proactive step to combat the rising tide of online fraud with its new awareness campaign titled “Beware of the New AIcon of Online Fraud.” As digital platforms become an integral part of our lives, the police are intensifying efforts to educate citizens about the evolving tactics used by cybercriminals.

With the proliferation of technology, criminals have adapted their strategies to exploit unsuspecting individuals. The Uttar Pradesh Police recognizes the importance of educating the public about these emerging trends to prevent financial loss and protect personal information.

The campaign aims to enlighten citizens about various types of online fraud, such as phishing scams, identity theft, fake investment schemes, and more. It provides insights into the new techniques employed by fraudsters, including manipulating social media, creating convincing fake websites, and sending malicious links through emails or messages.

Deepfakes and deception: A lethal combination

Online fraudsters are exploiting AI technology to carry out sophisticated scams that prey on empathy. One particularly unsettling tactic involves AI-generated voice and text messages that closely mimic the tone and style of communication of someone familiar, such as a family member or friend. This technique is known as “voice cloning” and “text impersonation.”

Armed with AI-driven tools, fraudsters craft messages that tug at heartstrings, making recipients more likely to lower their guard and succumb to their schemes.

How AI manipulates emotion

The use of AI’s deceptive tones is intended to trigger an emotional response. By preying on compassion, scammers create scenarios that seemingly involve a loved one in need, urging the victim to take swift action.

Whether it’s a financial request or sensitive personal information, these manipulative tactics are designed to exploit individuals at their most vulnerable moments.

Evolving threat landscape

As AI technology evolves, so too do the tactics employed by cybercriminals. The challenge for individuals is to stay informed and vigilant against these ever-changing threats. Recognizing the potential of AI in the realm of online fraud is the first step toward safeguarding oneself from falling victim.

Strengthening defenses: Tips to stay safe

  1. Verify the source: Always confirm the identity of the person reaching out to you through multiple channels before responding to any requests for money or information.
  2. Use two-factor authentication: Enable two-factor authentication wherever possible to add an extra layer of security to your online accounts.
  3. Educate yourself: Stay informed about the latest AI-driven fraud techniques to better recognize and combat them.
  4. Report suspicious activity: If you suspect fraudulent activity, report it to relevant authorities or platforms immediately.

In the ongoing battle against online fraud, understanding the nuances of AI’s manipulation is crucial. By staying vigilant and arming oneself with knowledge, individuals can navigate the digital landscape with greater caution and resilience.

HISTORY

Written By

Mayank Kasyap

First published on: Aug 20, 2023 06:56 PM IST

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