content evaluation technology in digital world

There has been a dramatic increase in the production and consumption of media content. On one hand, we have social media platforms such as YouTube, Instagram, and TikTok that are easily accessible to any and everybody across the globe. On the other hand, we have OTT platforms that can only be accessed via a paid subscription. But despite the fact that they remain behind a paywall, their content, once a subscription is purchased, is accessible to anyone who signs in.

This ease of accessibility, while a boon on one side, is also one of the biggest drawbacks of the content. Content platforms serve a highly diverse global audience and their viewers span multiple continents, countries, races, ethnicities, and ages. This means that not all published content is suitable for everyone to watch, especially children.

This posits the need for measures that can ascertain the appropriateness of each content item vis-a-vis the viewer, especially when the viewer is a child or young adult, this is where Wranga, a digital parenting platform is striving to make a difference by providing a complete ecosystem for parents to raise their children in a safe and positive cyber environment.