Temporary Staff Demand Soars: With Diwali festivities approaching, accompanied by an extended four-day weekend, the demand for temporary staff is surging, according to a report of ‘The Economic Times’. The report said, quoting staffing services providers and recruitment portals, that the demand for temporary staff has seen a significant year-on-year increase of 15-20%, with ecommerce and quick commerce experiencing a surge of 30-40%.
The main sectors fuelling festive demand are ecommerce, logistics, retail, consumer, BFSI, NBFC, and telecom, said the report.
Temporary Staff Demand Soars: All Details
‘The Economic Times’ quoting Lohit Bhatia, president of workforce management at Quess Corp said, consumer spending in both urban and rural markets drives the surge in demand during this period.
“The growth is largely consumption driven. We have observed that the overall consumer sentiment is improving year-on-year,” the report quoted Prashant Pandey, president at Manpower India.
“Overall, there has been a 20% expansion in seasonal workforce. A significant part of this growth is attributed to Diwali, with over 70% of the expansion geared toward the festive window, which spans from the second week of October to the first week of November this year,” said Balasubramanian A, senior vice-president, TeamLease Services.
“New segments, such as quick commerce, sustainable products and luxury goods align with the mindset of Gen Z, as they want everything quickly; hence, there is a surge in demand there as well,” the report quoted Agrees Manu Saigal, director, general staffing at Adecco.
Vikas Sharma, Chief Operating Officer of Zepto, noted that the company’s expansion into Tier 2 and Tier 3 cities has led to an increased demand for gig workers.
To boost employee motivation and attendance, companies are introducing incentives such as attendance bonuses, daily performance-based bonuses, and engagement programs, particularly for warehouse, retail, and sales staff to meet the demand this festive season.
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