The Adani Group is continuing its community service efforts, shifting focus from the Maha Kumbh Mela in Prayagraj to the Rath Yatra in Puri, Odisha. The Rath Yatra is a nine-day chariot festival held annually at Puri’s Lord Jagannath Temple, and it attracts millions of devotees from India and around the world.
Aligning with Chairman Gautam Adani’s philosophy, “Seva Hi Sadhana Hai” (Service is Worship), the Adani Group is undertaking a comprehensive service initiative during the Rath Yatra, from June 26 to July 8, to support pilgrims and frontline officials.
This year’s support includes distributing nearly 4 million meals and drinks for free, setting up designated food counters for nutritious meals to pilgrims and officials, establishing beverage counters across the city for cool drinks, partnering with the Puri Beach Lifeguard Mahasangha for lifeguard support, organizing beach clean-up efforts focusing on plastic waste, and providing free T-shirts for volunteers, fluorescent safety vests for municipal workers, and various jackets, raincoats, caps, and umbrellas for officials and devotees.
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This all will be done via a collaboration between the Adani Group, the Puri district administration, ISKCON and local volunteer organisations. The Adani Group, through the Adani Foundation, has been actively engaged in Odisha across various sectors, including rural healthcare, school infrastructure, and livelihoods. The group’s seva initiative during the Rath Yatra is part of a broader commitment to spiritual continuity and community service in India’s public life, news agency PTI said quoting sources.
Earlier this year, during the 45-day Maha Kumbh Mela, the Adani Group had supported food distribution and pilgrim welfare services on a massive scale in collaboration with ISKCON and Gita Press. On January 21, chairman Gautam Adani personally took part in seva at the Kumbh, underscoring the Group’s message that social service is not a sideline activity but a central value.
The numbers in Puri may be smaller, but the energy is no less intense and the logistical complexity immense. Through its Rath Yatra involvement, the Adani Group is not just offering services, it is reinforcing a view of development that is grounded in Indian culture, community and compassion.
Much of the planning is done with on-ground partners months in advance, the volunteers are from within the group or local communities, and the execution is often led by Adani coordinators, who have long-standing relationships in the region, PTI said quoting sources.
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