Greek yogurt made its debut in India in 2015, thanks to Rohan Mirchandani and his team at Epigamia. With a vision to bring something new and exciting to Indian taste buds, they introduced a creamy, protein-packed alternative to traditional yogurt. Epigamia wasn’t just launching a product—it was introducing a lifestyle change. They tapped into the growing health consciousness of urban Indians, offering a delicious way to stay fit and enjoy wholesome nutrition.
From gym enthusiasts to busy professionals, Epigamia quickly became a favorite, making Greek yogurt a household name in India. Epigamia didn’t stop at just Greek yogurt; they took things a step further by launching India’s first plant-based coconut yogurt, catering to those seeking dairy-free options. Staying ahead of the curve, they also embraced online platforms, making it easier than ever for customers to enjoy their products from the comfort of their homes.
Within just a year, Epigamia had firmly established itself as one of India’s most loved Greek yogurt brands. The company was started in 2013. It quickly became a household name, winning hearts with its unique flavours and commitment to quality. Epigamia’s parent company, Drums Food International, has attracted investments from many celebrities including Deepika Padukone.
The changing times also paved the way for the launch of Epigamia’s Greek yogurt. As health awareness grew, urban Indians began seeking snacks that weren’t just delicious but also packed with nutrition—high in protein and low in fat, making Greek yogurt the perfect fit. That’s where Greek yogurt stepped in, ticking all the right boxes. With its creamy texture and wholesome goodness, it became the go-to choice for those striving to balance health with flavour. Greek yogurt’s rise in India is a story of innovation, localization, and health-focused marketing that has helped it carve a unique space in the Indian dairy market. Apart from the homegrown Epigamia, another popular brand offering Greek yogurt in India is the global giant Nestlé’s Grekyo. Together, they have made Greek yogurt a popular choice among health-conscious Indians.
Mirchandani, an alumnus of NYU Stern and The Wharton School, founded Drums Food International in 2013. Under his visionary leadership, the company transformed from Hoki Poki ice cream into the beloved brand Epigamia. Today, Epigamia has become a household name, renowned for its yogurt and other dairy products. The company offers a range of yogurt based products, besides plant based items, beverages and deserts under the Epigamia range. Headquartered in Mumbai, the brand offers a wide variety of products, including yogurt, curd, beverages, milkshakes, smoothies, kheer, and Mishti Doi.
Greek yogurt is packed with benefits that make it a favourite for health-conscious individuals:
Rich in Protein: Its high protein content helps keep you full for longer and supports muscle health.
Good for Your Gut: With live probiotics, it promotes better digestion and overall gut health.
Low in Sugar: Especially in plain options, it’s a smart choice for anyone keeping an eye on their sugar intake.
Loaded with Nutrients: A great source of calcium and other essential vitamins, it’s perfect for bone health.
Super Versatile: From smoothies to salad dressings, Greek yogurt can easily elevate your meals while keeping them nutritious.
