Reliance Consumer Products Limited (RCPL), has announced a major expansion into the packaged foods segment with the relaunch of the 75-year-old legacy brand SIL. The FMCG arm of Reliance Industries Limited (RIL), led by Mukesh Ambani on Tuesday, stated that this move marks RCPL’s comprehensive foray into the food category. The brand will debut a new portfolio featuring noodles, jams, ketchups, sauces, and spreads, positioning SIL as the company’s flagship offering in this segment.
Noodles, Jam at affordable prices
With this launch, Reliance has introduced products like noodles, ketchup, and jam at affordable prices of Rs 5, Rs 1, and Rs 22 respectively, promising global quality. This move will further strengthen Reliance’s portfolio in the packaged food segment and is expected to pose a direct challenge to brands like Maggi and Kissan. The relaunched SIL brand has a fresh, modern identity, bringing back the flavours loved by generations while meeting the taste and quality expectations of today’s Indian families. As RCPL’s flagship foods brand, SIL marks the company’s first major step into packaged foods and lays the foundation for a strong future portfolio, according to the statement released by the company.
Noodles for Rs 5, Ketchup for Rs 1
According to Reliance, SIL is launching a new series of noodles. The noodles will be available in four different flavours: Masala, Atta with Veggies, Korean K-Fire and Chow Chow, priced from Rs 5. In addition, SIL ketchup, made with real tomatoes, has also been launched. This ketchup does not contain any artificial colours or synthetic ingredients and is available at just Rs 1. A mixed fruit jam made with eight different fruits has also been introduced under the SIL brand. This jam will be available in 100g, 200g, and 500g packs, with a starting price of Rs 22. The company claims that this jam contains 22% more fruit content than regular jams.
What the company said
Ketan Mody, Executive Director, Reliance Consumer Products Limited, said, “The relaunch of SIL, represents a significant milestone in RCPL’s growth journey as we make our first comprehensive entry into the packaged foods space. By introducing SIL as our flagship foods brand, and expanding it across noodles, jams, ketchups, sauces and spreads, we aim to build a strong and accessible foods portfolio for every household SIL embodies the perfect blend of heritage and innovation, enabling us to bring high-quality, value-driven food products inspired by India, meant for the world.
