In a major development following global discussions over Prada’s Kolhapuri-inspired sandals, the luxury brand has announced a collaboration with traditional Kolhapuri chappal makers from Maharashtra. The announcement was made after a meeting between Union Minister for Commerce and Industries Piyush Goyal and Italy’s Deputy Prime Minister and Foreign Minister Antonio Tajani.
Piyush Goyal Welcomes Collaboration
Speaking about the partnership, Goyal said he was delighted to see Prada engage with Indian artisans. 'Kolhapuri chappals, with their intricate designs, vibrant colors, comfort, and craftsmanship, have always had the potential to become a global brand. I am happy that Prada has recognised this,' he said.
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The minister also highlighted the export potential of Kolhapuri chappals, estimating it could reach $1 billion. 'Once you get used to wearing Kolhapuris, you will not want anything else,' Goyal added, emphasizing the timeless appeal of the traditional footwear.
Global Recognition for Indian Craftsmanship
Goyal recalled his personal experience with Kolhapuri chappals, stating he has worn them since childhood and appreciates their quality and durability. He expressed optimism that the collaboration with a prestigious brand like Prada would benefit both sides, enabling India’s artisans to showcase their craftsmanship to the world.
He added, 'Our craftsmen, artisans, and leather workers will really work together to make this a global brand, a global offering.'
Prada Evaluates Traditional Production Process
A visiting team from Prada, including their core technical experts, evaluated the traditional production process of Kolhapuri chappals. They held meetings with local artisans, cooperative leaders, and stakeholders to understand the intricacies of the craft and explore how to merge traditional methods with global luxury standards.
The Kolhapuri-Prada Controversy
Earlier this year, Prada made headlines when it launched Kolhapuri-style chappals priced at Rs 1.2 lakh, sparking criticism for the high price and lack of acknowledgment for the original artisans. The new collaboration aims to correct that oversight by creating a mutually beneficial partnership that benefits Indian craftsmen while promoting the footwear internationally.
The collaboration marks a milestone in the global recognition of India’s traditional crafts. With the expertise of Prada and the skill of Kolhapuri artisans, the iconic sandals are set to reach international markets, offering a unique combination of heritage, design, and comfort.
Goyal concluded, 'This partnership reflects a true synergy between India and Italy, and I hope it paves the way for Kolhapuri chappals to achieve their full potential on the global stage.'