The Department of Consumer Affairs has asked citizens to register their complaints if they are not receiving the benefits of the New Gen GST reforms. It has provided the National Consumer Helpline and a WhatsApp number to ensure their savings.
The department posted on X: “GST Savings Festival! Consumers, stay alert! Not getting the benefits of New Gen GST reforms? Call NCH 1915 immediately or file a complaint on WhatsApp 8800001915 and ensure your savings!”
The National Consumer Helpline (www.consumerhelpline.gov.in) has emerged as a single point of access for consumers across the country to register grievances at the pre-litigation stage. Consumers can now lodge their complaints in 17 languages (including Hindi, English, Kashmiri, Punjabi, Nepali, Gujarati, Marathi, Kannada, Telugu, Tamil, Malayalam, Maithili, Santhali, Bengali, Odia, Assamese, and Manipuri) via toll-free number 1915 or through the Integrated Grievance Redressal Mechanism (INGRAM). This omni-channel IT-enabled platform supports multiple registration modes including WhatsApp, SMS, email, NCH app, web portal and Umang app providing convenience and flexibility to consumers.
The NCH has grown into a robust ecosystem collaborating with 1,142 convergence partners till date comprising private companies, regulators, ombudsman and government agencies, thereby enabling centralized and faster grievance resolution. Each complaint is assigned a unique docket number for transparent tracking and resolution. The platform currently receives over one lakh complaints per month reflecting the growing consumer trust.
The technological transformation of the NCH has significantly boosted its call-handling capacity. The number of calls received by NCH has grown more than tenfold from 12,553 in December 2015 to 1,55,138 in December 2024. This exponential growth reflects the rising confidence of consumers in the helpline. Similarly, the average number of complaints registered per month has surged from 37,062 in 2017 to 1,70,585 in 2025.
