The Adani Group and the International Society for Krishna Consciousness (ISKCON) have come together to provide meals to devotees at this year’s Maha Kumbh Mela in Prayagraj. The Mahaprasad Seva will run from January 13 to February 26.

To express gratitude for ISKCON’s contribution, Adani Group Chairman Gautam Adani met with Guru Prasad Swami, Chairman of ISKCON’s Governing Body Commission (GBC), on Thursday. Speaking about the initiative, Adani said, “Kumbh is a sacred place of seva, where every devotee gets involved in the name of seva to God. It is my good fortune that we are starting the ‘Mahaprasad Seva’ for the devotees at the Maha Kumbh in collaboration with ISKCON. With the blessings of Maa Annapurna, free food will be provided to lakhs of devotees. Today, I got the opportunity to meet Guru Prasad Swami ji of ISKCON and I deeply experienced the power of dedication towards seva. In the true sense, seva is the highest form of patriotism. Seva is meditation, seva is prayer, and seva is God.”

Guru Prasad Swami, a prominent preacher of ISKCON, praised the Adani Group’s commitment to social service, “The Adani Group has always been a shining example of corporate responsibility and social service. What makes Gautam Adani ji outstanding is his humility – he never waits to be called but moves forward to serve selflessly. We are extremely grateful for his contribution. His work inspires us to give back to society and unite in the service of humanity.” he said.

The Mahaprasad Seva will cater to 50 lakh devotees, with meals being prepared in two kitchens located both inside and outside the mela area. The distribution will take place at 40 locations within the Kumbh area, with 2,500 volunteers helping to carry out the initiative. Additionally, golf carts have been arranged to assist the differently-abled, elderly, and mothers with children. Five lakh copies of the Geeta Saar*will also be distributed to the devotees.

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