Jyoti and Satya operate their food truck in Delhi, striving diligently to keep their customers happy. Their business is rapidly expanding. Both are highly educated individuals: Jyoti holds an MBA from an American college, while Satya has a master’s degree in telecommunications. After long careers in the corporate sector, they decided to start their own business. They launched their food truck venture, ‘Dosa Inc.,’ in 2012. Today, they earn millions from it. Let’s delve into the success story of Jyoti and Satya.

After graduating with a master’s degree in Human Resource Management from Knox College in the United States, Jyoti joined her father’s logistics and supply chain company. Satya holds a master’s degree in telecommunications and has over a decade of experience working in startups in Silicon Valley and India. After many years in the corporate sector, both decided to start their own business. Based in Delhi, Satya and Jyoti have a passion for cooking. They have a particular fondness for South Indian cuisine. Inspired by their love for food, they launched ‘Dosa Inc.’ in 2012.

Fulfilling restaurant dream

As Jyoti informed her colleagues on her last day at the office about starting a new business, she was filled with immense excitement. When they arrived at their spot in Alaknanda with their food truck, both of them were brimming with enthusiasm. Their dream of opening a restaurant was finally coming true. Using 30 kilograms of dosa batter, they sold out all their medu vada within the next three hours.

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Eco-friendly solutions

The couple invested 10 lakh rupees to purchase a truck and essential kitchen items. However, establishing a food truck is more than just creating tasty recipes; maintaining the vehicle is equally crucial. Initially, they bought a Tempo Traveler, but soon realized it was too heavy and impractical for carrying heavy equipment. Therefore, they decided to buy a TATA Ace that runs on CNG, which was more environmentally friendly. This allowed them to avoid paying green fees while crossing into Gurugram and Noida.

From food truck to events

The couple started their food truck business before the advent of food delivery apps when online ordering was not very popular. That’s why they opted for direct marketing using traditional methods. They distributed pamphlets in specific areas containing their menu, along with their operating dates and times. Gradually, they built their customer base. Afterward, Satya and Jyoti ventured into new areas such as social gatherings, marathons, and corporate shows over the next few years. They introduced snacks like murukku, South Indian mixtures, laddoos, Mysore pak, coconut burfi, and others. These initiatives generated revenue even during lockdowns. Today, they earn an annual income of nearly 3 crore rupees from their food truck business.

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