India’s tablet PC market expanded by 20 per cent in the June 2025 quarter compared to last year, with Apple capturing close to one-third of the market, CyberMedia Research (CMR) said in its latest report. The report also noted that iPad shipments in India climbed 10 per cent year-on-year during the same quarter.
“Apple maintained the leading position in India’s tablet market in Q2 2025, with a market share of 30 per cent supported by a 78 per cent quarter-on-quarter and 10 per cent year-on-year growth,” the report said.
“This performance was driven by strong demand for the newly launched iPad 11 Series, which accounted for 70 per cent of Apple’s total shipments during the quarter, alongside improved availability across both online and offline channels,” it added.
Samsung trailed Apple, with its shipments rising 15 per cent year-on-year and capturing 27 per cent of the market in the same quarter.
“The company’s broad portfolio enabled it to sustain performance across both affordable and enterprise segments. The Galaxy Tab A9 Plus 5G was the primary contributor, representing 81 per cent of Samsung’s tablet shipments during the quarter,” the report said.
Lenovo held steady with a 16 per cent market share year-on-year, even as its tablet shipments to India grew 18 per cent. Meanwhile, Xiaomi and OnePlus posted sharp growth of 81 per cent and 95 per cent, taking 15 per cent and 6 per cent of the market, respectively.
“The strong double-digit growth in the value-for-money segment highlights robust demand from students, gig workers, and value-conscious users seeking reliable performance, and new compelling Android value-for-money tablets from brands, such as Xiaomi and OnePlus.
“Meanwhile, the premium segment, led by Apple and Samsung, is seeing heightened traction from professionals and ecosystem loyalists, who prioritise seamless integration, security, and superior experience,” CMR Senior Analyst, Industry Intelligence Group (IIG), Menka Kumari said.
CMR forecast the tablet market to grow at a steady pace of 10–15 per cent in 2025.
“India’s tablet market momentum is clearly shifting toward 5G-enabled premium and value-for-money Android tablets, delivering enhanced productivity and entertainment. As we move into the festive quarter, a traditionally strong period for consumer electronics, CMR’s analysis points to a sustained momentum and consistent growth, driven by demand from both urban centres and the expanding base of aspirational India,” Kumari said.
