Airtel Monthly Packs: In Haryana and Odisha, Bharti Airtel has increased the price of its lowest mobile recharge plan. The cost of the minimum monthly recharge plan has increased by around 57% to 155 in both states, according to the company’s website.
In Haryana and Odisha, the cost of Airtel’s minimum recharge plan up until this point was 99. It offered calls at a cost of 2.5 pence per second and 200 MB of mobile data. The telco now provides a plan for Rs. 155 that includes unlimited phone calls, 1GB of total data, and 300 SMSes.+
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The new approach is currently being tested by the company, and depending on the outcome, it may be implemented throughout India. The telecom firm may soon discontinue all 28-day calling plans including SMS and internet that cost less than 155, according to the report.
Bharti Airtel has started a market-testing pricing increase in the states of Haryana and Odisha, according to ICICI Securities, and the action has significantly increased the upside risk to its forecasts.
“The earlier ₹99 recharge had ₹99 talk-time value and very limited data of 200 MB valid for 28 days. In contrast, the now-adopted ₹155 minimum recharge gives unlimited voice, 1GB data allowance and 300 SMSes. This is a massive 57 per cent surge in minimum recharge value, and has been done in the customer segment where affordability matters the most,” ICICI Securities report by research analysts Sanjesh Jain and Akash Kumar said.
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“Bharti has taken the industry’s first step in implementing a tariff hike in the current market situation. We expect it to now wait for a competitive reaction. If it does not find enough support, then Bharti may be required to restore the ₹99 pack. It would then be difficult to imagine who would take the next step for a tariff hike — and would Bharti support it? Or has Bharti ‘made an offer its competitors cannot refuse?’ In our view, yes it has,” the report further stated.
According to the report, Airtel conducted a similar market test in 2021 when it raised its minimum recharge offer from 79 to 99 in some circles.
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