New Delhi: Tata Group’s airline, Air India (AI) on Thursday unveiled its logo and the aircraft in an exuberant ceremony in New Delhi. During the ceremony, Air India announced that its new design will be on its brand new Airbus SE A350 jets by the end of this year.

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India’s foremost airline shared the all-new logo on their Twitter handle

Revealing the bold new look of Air India.

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Our new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern.

Travellers will begin to see the new logo and design starting December 2023.#FlyAI #NewAirIndia

*Aircraft shown are… pic.twitter.com/KHXbpp0sSJ

— Air India (@airindia) August 10, 2023

Tata Sons and AI chairman N Chandrasekaran reflected on the new design and said that mixing AI’s famed jharoka (window) and Vistara’s purple with AI’s traditional red and white “signifies limitless possibilities, progressiveness and confidence.”

Chandrasekaran adding further spoke about AI’s revival as a world-class airline as a “national mission”.

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New logo puzzles netizens

Air India excitedly shares its vision for the new logo. However, the airline’s new symbol has received mixed responses from people. Some of the Twitterati were appreciative of the new art, while others were left muddled.

Reacting to AI’s new logo Shahi Tharoor tweeted saying, “It’s the inside that matters and not the outside.”

I guess we'll get used to @airindia's new look, which has had mixed reviews: https://t.co/n9HznbRmhk
But what really matters to passengers is fixing the interiors of the planes. Service is good; but the aircraft, seats et al are creaking. The passenger experience comes from…

— Shashi Tharoor (@ShashiTharoor) August 11, 2023

Air India has left the internet divided into two sections; people taking the new design positively and the ones who were just more comfortable with the old one.

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I just love simple, clean and bold livery which stand out. My favourite livery has always been KLM. But Air India was not far behind, especially the tail art.

This new AirIndia livery is not my cup of tea! But, it will always be one of my airlines of choice. pic.twitter.com/eG4eEzfG6h

— Indranil Roy (@Indrani1_Roy) August 10, 2023

In a statement which was issued earlier, the airline said that a new era of transformation will be revealed at an event on August 10. The logo of Air India that it had been using since 2014 showed a red swan with the orange Konark Chakra image on it. The airline said that it will get a new livery that will feature red, white and purple. While red and white are Air India’s colours, purple is taken from the livery of the airline Vistara.

(Written By- Mahek Nigam)

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