Mukesh Ambani-led Reliance Industries’ subsidiary, Reliance Consumer Products Limited (RCPL), has made its entry into the Mahakumbh 2025. The company will build Campa Ashram, where devotees can relax and enjoy refreshments. In an effort to promote its brand, Campa, the company will name several boats after the Campa brand. 

In a released statement, the company shared information about the ‘Campa Ashram.’ The company has designed these ashrams to provide devotees peace and security. In addition, the company is also installing signage and directional boards at the Maha Kumbh venue in Prayagraj.

Ketan Modi, CEO of Reliance Consumers Private Limited (RCPL), said the company’s participation in Maha Kumbh is to give respect to the spiritual gathering of devotees. During this auspicious occasion, the company is serving Indian consumers and giving a new shape to legacy, he added. 

Notably, Maha Kumbh kicked off from January 213, Paush Poornima and lakh of devotees flocked to sangam to take a holy dip. The ‘shahi snan’ will take place on Makar Sankranti, January 14, Mauni Amavasya January 29 and Basant Panchami, February 3.  

Adani Group chairman Gautam Adani partnered with ISKCON to serve Prasadm to the devotees during Maha Kumbh 2025. The Adani Group also partnered with Gita Press to distribute 1 crore ‘Aarti Sangraha’ among Maha kumbh devotees.