Adar Poonawalla’s Serene Productions entered into an agreement to invest Rs 1,000 crore in Karan Johar led Dharma Productions and Dharmatic Entertainment (collectively Dharma). With this investment, Serene Productions will acquire 50% stake in Dharma, with Karan Johar retaining the remaining 50% stake.

“India’s entertainment industry has experienced significant expansion, driven by surging digital penetration and a diverse audience seeking high-quality content across multiple platforms, with growing global relevance. This strategic partnership between Serene Productions and Dharma is designed to capitalize on these opportunities by combining Dharma’s rich legacy in storytelling with Adar Poonawalla’s strategic acumen and resources,” read the press release.

Calling Dharma, one of the most iconic production houses, Adar Poonawalla, said, “I am delighted to have the opportunity to partner with one of the most iconic production houses in our nation, along with my friend Karan Johar. We hope to build and grow Dharma and scale even greater heights in the years to come.”

Karan Johar, on the partnership, stated, “From its inception, Dharma Productions has been synonymous with heartfelt storytelling that captures the essence of Indian culture. My father dreamed of creating films that would leave a lasting impact, and I’ve dedicated my career to expanding that vision. Today, as we join forces with Adar, a close friend and an exceptional visionary and innovator, we’re poised to elevate Dharma’s legacy to new heights.” Dharma’s journey has been remarkable, and this collaboration opens up a world of possibilities for creating content that will resonate across borders and generations, added Johar.

What Changes For Karan Johar’s Dharma?

Karan Johar, as Executive Chairman, will lead the company’s creative strategy, while Apoorva Mehta, CEO, will collaborate on overall direction and operational management.

Notably, Dharma Productions, established in 1976 by Yash Johar, is a pioneering Indian film production and distribution house, currently led by Karan Johar. For over 40 years, Dharma Productions has been delivering critically acclaimed and commercially triumphant cinematic experiences.

The company is known for films including Kuch-Kuch Hota Hai, Kabhi Khushi Kabhhie Gam, and more.

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