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1 Lakh Cups in 24 Hours! How This Tea Brand Became A Kumbh Sensation And Now Plans An IPO!

Tarun Khanna likened Chai Point’s unique brewing recipe to global beverage giants like Coke and Pepsi, emphasizing that the company has its own proprietary formula.

As the renowned tea café chain Chai Point, famous for its freshly brewed chai, prepares for a stock market debut, its popularity is soaring after selling 1 lakh cups of chai in just 24 hours.

Chai Point

The idea for Chai Point was born in 2009 when co-founder Tarun Khanna, a professor at Harvard, and his student Amuleek Singh Bijral were having tea at a café in Mumbai. They noticed a roadside vendor, commonly called ‘Chotu,’ serving tea in an unhygienic environment. This experience inspired them to create a clean, healthy, and high-quality tea brand, leading to the conceptualization and launch of Chai Point, with the goal of making hygienic and affordable chai accessible to the masses. Their trademark mission is to serve authentic, high-quality, and clean tea at affordable prices while also creating job opportunities.

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1 Lakh Cups In 24 Hours!- Maha Kumbh Hit

Chai Point gained massive traction during the Kumbh Mela in Prayagraj. It reportedly sold more than 1 lakh cups of tea per day at its peak via its limited-edition stores.

Chai Point IPO Date

Chai Point co-founder Tarun Khanna said that the company is planning to launch the IPO in May 2026.

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First Outlet

Chai Point opened its first outlet in 2010 in Bengaluru’s Koramangala. By 2012, it had expanded beyond Bengaluru to Delhi, Mumbai, and Pune. Today, the chain has over 170 stores across India and are planning to add 300 more outlets in the next two years. Out of the existing stores, 60 have seating areas while the remaining 110 operate as walk-in outlets.

Unique Tea Formula

Khanna likened Chai Point’s unique brewing recipe to global beverage giants like Coke and Pepsi, emphasizing that the company has its own proprietary formula. He humorously added that, just as everyone believes their mom’s tea is the best, Chai Point’s chai would easily score an 8 or 9 out of 10 on that scale.

Company’s Financial Health And Profitability Goals

Chai Point is already EBITDA positive and is targeting a profit-before-tax (PBT) cash flow break-even within the next four to five months. The company’s founders, employees, and early investors have around 25 per cent stake in the firm, and institutional investors hold the remaining portion. The firm also plans to host a primary plus secondary capital round during the ongoing fiscal year.

First published on: Feb 26, 2025 04:28 PM IST


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