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TVS Racing teams up with KidZania to launch inaugural virtual racing championship for Gen-Alpha

New Delhi: TVS Racing has made an exciting announcement regarding its partnership with KidZania, a globally recognized edutainment theme park. This collaboration aims to create an unprecedented racing experience specifically designed for young enthusiasts and riders. The company recently revealed its plans through official exchange filings, revealing its commitment to introducing a state-of-the-art TVS Racing […]

Edited By : Shriti Aniraj | Updated: Jun 2, 2023 17:33 IST
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New Delhi: TVS Racing has made an exciting announcement regarding its partnership with KidZania, a globally recognized edutainment theme park. This collaboration aims to create an unprecedented racing experience specifically designed for young enthusiasts and riders. The company recently revealed its plans through official exchange filings, revealing its commitment to introducing a state-of-the-art TVS Racing zone at KidZania Delhi NCR.

Building on the success of their experience center at KidZania in Mumbai, TVS Racing seeks to unlock the realm of motor racing for aspiring racers, providing them with an immersive and cutting-edge environment to ignite their passion for the sport. This innovative initiative aims to nurture and inspire the racers of the future, fueling their dreams and aspirations within the thrilling world of motorsports.

In a thrilling development, TVS Racing has unveiled its inaugural virtual championship at KidZania. Spanning over two months, this championship will revolve around the active participation and performance of young riders utilizing the racing simulators, assembly zone, and design challenges available at the TVS Racing experience centers.

With the objective of fostering a racing culture among young minds and dispelling myths and stereotypes surrounding motor racing, TVS Racing has curated a specialized experience zone for aspiring riders aged between 4 and 16 years. Located within KidZania, the TVS Racing experience zone is designed to offer a comprehensive range of interactive learning areas, engaging knowledge sharing sessions, and even a mini track race arena.

This immersive environment aims to provide a unique and tailored platform for young riders to explore their passion for racing, learn valuable skills, and ignite their imaginations within the world of motorsports.

Sudarshan Venu, the Managing Director of TVS Motor Company, expressed his enthusiasm about TVS Racing’s long-standing commitment to promoting and advancing the sport of racing in India for more than four decades.

Furthermore, he shared his excitement about extending the joy and thrill of racing to customers worldwide in a safe and engaging manner. Sudarshan Venu acknowledged the inherent excitement and enjoyment found in both racing and video games, emphasizing TVS Racing’s delight in providing children with an exceptional racing experience through their collaboration with KidZania.

First published on: Jun 02, 2023 03:49 PM IST

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