Beyond making some of the most robust and over-engineered vehicles, Toyota also ensures that it offers its customers an experience like no other. In a similar pursuit, Toyota has unveiled an all-new, first-of-its-kind lifestyle and cultural hub designed to bring together the Indian philosophy of mindful living and Japanese culture, along with advanced technology, under one roof. The new Toyota Experiential Museum, the first of its kind, has been opened in the city’s Phoenix Mall of Asia. TEM reflects the belief that mobility and innovation transcend vehicles.
The new experience centre spans 8,200 sq. ft. on the mall’s ground floor. TEM has been specifically designed to deliver a five-senses experience, captivating visitors with visuals, soothing sounds, distinctive scents, inviting textures, and flavours that blend Japanese minimalism with Indian warmth.
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Present at the launch, Tadashi Asazuma, Deputy Managing Director, Toyota Kirloskar Motor, said,
“At Toyota, our vision of creating ‘Happier Paths Together’ goes beyond mobility - it is about inspiring experiences that connect people, cultures, and emotions. With TEM, we hope to offer a truly unique experience that embodies this spirit.
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In India, we found inspiration in the practice of Sādhanā - the mindful pursuit of inner balance and fulfilment. TEM is where Japanese culture and its values of precision, serenity, and respect for nature beautifully align with the spirit of Sādhanā, making TEM a meaningful blend of both. Designed to engage the senses and spark reflection, it brings together art, technology, and craftsmanship to inspire mindfulness, especially among the youth.”
Minimalist Aesthetics with Distinct Aesthetics
At TEM, visitors can experience minimalist interiors and distinct aesthetics designed to spark curiosity. The space invites guests to explore at their own pace, offering endless moments of serenity — a chance to pause, take a deep breath, and reconnect with their inner selves. Guests can step into fully immersive experience rooms, discover exquisite collectibles at the merchandise shop, and unwind with a cup of calm at the interactive Matcha Corner.
The journey begins with a mirrored and rhythmic representation of the changing seasons, common to Japan and India, unfolding around visitors through infinite projections. It reflects how both countries find beauty and harmony in nature’s rhythm the warmth of summer, the calm of winter, the bloom of spring, and the glow of autumn expressed through light, colour, and motion.
Matcha Corner
Blending the rich traditions of Japan and India once again, the Matcha Corner invites guests to enjoy a carefully crafted menu that honours the timeless essence of Japanese matcha while introducing refreshing Indian influences. A standout offering is the India-inspired mango infusion, which brings a lively local twist to the classic Japanese beverage. Visitors can pre-book their experience through www.temindia.com or www.bookmyshow.com, and immerse themselves in the world of TEM at Unit No. G-22, Upper Ground Floor, Phoenix Mall of Asia, Bytarayanapura Village, Yelahanka Hobli, Bengaluru, Karnataka 560092.
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