New Delhi: Ahead of its launch next year, Mahindra has unveiled the bespoke XUV400 – a collaborative effort between Pratap Bose, Mahindra’s chief designer, and fashion designer Rimzi Dadu. The car will be auctioned off and the proceeds will be divided equally among the winners of the first Mahindra’s Sustainability Champion Awards. The SUV will be auctioned from December 10.

Ahead of its launch next year, Mahindra has unveiled the bespoke XUV400 – a collaborative effort between Pratap Bose, Mahindra’s chief designer, and fashion designer Rimzi Dadu. The car will be auctioned off and the proceeds will be divided equally among the winners of the first Mahindra’s Sustainability Champion Awards. The SUV will be auctioned from December 10.

Mahindra XUV400 EV Custom 

The unique XUV400 uses materials to enhance the interior of the EV SUV, and there is no change to the basic layout of the cabin. However, it features new upholstery with copper stitching and ‘Rimzim Dadu x Bose’ lettering on the headrests and rear armrest. The exterior also gets a special blue color with similar copper accents seen on the standard XUV400.

The badging is also found on the hood, boot lid and C-pillar, with the Mahindra double-peaked logo also having a blue outline.

Powertrain, Performance and Launch Details

The XUV400 has a 39.4kWh battery that sends power to an electric motor on the front axle that delivers 150bhp and 310Nm of peak torque. Mahindra says the XUV400 can accelerate from 0 to 100 km/h in 8.3 seconds, making it the fastest in its class, with a top speed of 150 km/h.

According to MIDC, the XUV400 EV has a range of up to 456 km on a single charge. Although Mahindra is yet to announce the exact date, pricing for the XUV400 EV will be revealed in January 2023. We expect it to be priced between Rs 18-20 lakh (ex-showroom) and will take on the Tata Nexon EV Max at launch.

Mahindra launches Sustainability Champion Awards

Mahindra also announced the winners of the first annual ‘Mahindra Rise Sustainability Awards’. The award is an initiative of Mahindra Automotive and aims to recognize change makers in the field of sustainability and environment. The award focuses on emerging icons of sustainability in clean air, clean energy, green mobility and clean water.

This year, Apurva Bhadari – founder of SankalpTaru Foundation won the Clean Air Award and Simarpreet Singh, founder of Hartek Solar won the Clean Energy Award. Nikita Lalwani – CEO, Founder of CroozeApp – was awarded in the Green Mobility category and the Clean Water award was given to Garvita Gulhati – Founder and CEO of Why Waste?