Hyundai Exter Launch: One of India’s largest automakers, Hyundai Motor India Limited (HMIL), has named Indian cricketer Hardik Pandya as the brand ambassador for the new Hyundai Exter, which will debut on July 10.
The lone brand ambassador for the Hyundai Exter will be Hardik Pandya. According to the company’s press statement, Hardik Pandya epitomises these ideas through his vibrant and active lifestyle, while Hyundai EXTER reflects Gen Z’s love for outdoor activities, travel, and leisure.
Hardik Pandya becomes brand ambassador for Hyundai Exter
Tarun Garg, COO, of Hyundai Motor India Ltd., commented on the announcement, saying, “Hyundai EXTER is an extraordinary SUV, it is entering the Indian market at a time when style needs to be matched by substance, when value goes hand in hand with performance, thus giving consumers much more than they desire. To personify this symbolic image of Hyundai EXTER, consider none other than Hardik Pandya, who has emerged as one of India’s brightest players in recent cricket history. We are certain that Hardik Pandya would boost our brand promotion and better connect Hyundai EXTER to Gen MZ audiences based on his exceptional performances as a leader on the pitch and his great family values.”
For those unfamiliar, the Exter is Hyundai’s entry-level SUV offering, slated to be priced at Rs 6 lakh and vying with class leader Tata Punch. The vehicle is believed to include safety features such as six airbags and electronic stability control.
