New Delhi: Hero MotoCorp, the two-wheeler market leader in India, has reported a strong uptick in sales during the recent festive season. The company’s sales grew by 20 percent during the 32-day period compared to the corresponding festive period of the previous financial year.
The sales were led by high demand across key states such as Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, Bihar, Jharkhand and Karnataka. In a statement, Hero MotoCorp said the sales were driven by the strong performance of its popular motorcycles across segments, including the 100cc Splendor+, 125cc Glamour and Super Splendor, and the XPulse 200 range in the premium segment.
The company’s scooter sales grew as well, with its 125cc offering, the Destini, clocking a total of 61,692 units, up 41 percent year on year.
Hero MotoCorp, however, has not provided specific sales numbers. “A positive turnaround in customer sentiment in the just concluded 32-day festive period – starting from the first day of Navratras till the day after Bhai Dooj – has also enabled the company to register a significant gain in its market share,” the company said.
Hero MotoCorp’s strong performance can also be attributed to the Grand Indian Festival of Trust (GIFT) that it initiated, which included a refreshed motorcycle line-up, retail benefits, financing schemes and pre-booking offers.
In addition, Hero scooters were offered with benefits up to Rs 13,500 including year-long insurance, 2-year free maintenance, Rs 3000 exchange bonus, Rs 4,000 gift vouchers, 5-year warranty and 6 months EMI offers with zero percent interest.