New Delhi: Hero MotoCorp plans to launch 8 new models (including bikes and scooters) during this festive season. The company confirmed that its upcoming models will serve customer requirements and specific regional markets.
Ranjivjit Singh, Chief Growth Officer, Hero MotoCorp, said the Diwali 2022 season is sure to be fruitful for the two-wheeler maker with record retail sales. “There is huge pent-up demand in the market, especially in rural areas.”
Details about Hero’s upcoming new bikes and scooters are yet to be revealed. While the lineup is expected to include an electric scooter (Hero Vida), the Xtreme 160R Stealth 2.0 Edition, updated versions of existing models and the introduction of new color variants. Talking about the upcoming Hero electric scooter, it will be the first model to come under the company’s new sub-brand Vida.
The e-scooter is likely to be priced around Rs 1 lakh and will challenge the Bajaj e-Chetak, TVS iQube, Ola S1 Pro, Simple One and others. The Hero Vida scooter was developed at the brand’s Jaipur R&D center at the Center for Innovation and Technology (CIT).
Hero’s Andhra Pradesh plant will serve as the manufacturing hub for the electric scooter. The company has confirmed that it will reveal the pricing, specifications and features of its upcoming e-scooter on October 7, 2022.
This festive season, the domestic two-wheeler manufacturer will bring the Hero Maestro Xoom scooter. It will be positioned above the Maestro Edge which is currently priced at Rs 66,820 for the drum variant and Rs 73,498 for the disc variant. It will receive some additional features and cosmetic improvements over the regular model.
The Maestro Xoom will feature a fully digital instrument cluster with Bluetooth connectivity along with 12-inch front and rear alloy wheels, cornering light, apron-mounted X-style light and X-style tail light.